The operation marks a new step in our development strategy, expanding the scope of the Group’s activities by bringing together spaces, events, technology and content production within a single ecosystem dedicated to brand experiences.
Spaces, experiences and contents
Founded in 2013 by Priscilla Foschi, Giulia Ghiazza and Roberta Pirisino, EPHOTO EPHOTO brings to Superstudio expertise in photography and video production, CGI and digital technologies applied to content production. The three founders will retain the remaining 49% of the company and continue to lead its operations. The acquisition responds to the evolving needs of brands, for which events, physical activations and content are increasingly part of the same project. Fashion shows, presentations, product launches, pop-ups and installations require assets for multiple channels, from photography and video to social media, live streaming, 3D production and digital twins.
“With this operation, we want to build something the Italian market has not yet seen in this form: a single partner able to support brands from event to content, from venue to innovative technology,” explained Tommaso Borioli.
A new phase of development
Joining our group opens a new phase of growth for EPHOTO, while maintaining the continuity of the team and the expertise it has developed over the years in the fashion and luxury sectors. The company is already present in France, with an operational hub in Paris. The operation will also support our expansion in the US market, in line with our international development strategy. As part of this growth, EPHOTO’s Innovation Lab develops solutions based on photogrammetry, CGI and AI applied to content production. In the first quarter of 2026, it worked with 18 international brands.
“We want to continue developing a model in which space, experience and content can be conceived together, from the very beginning,”said Priscilla Foschi, Giulia Ghiazza and Roberta Pirisino.
With EPHOTO, we are adding a specialised content production company to our venues and brand experience offering, strengthening our ability to support projects across physical experiences, creativity and technology, both in Milan and in international markets.
