Events world is constantly changing and thanks to digital technologies is perfectly able to reach to every kind of needs. Nowadays doesn't exist a physical event without some form of digital support: from managing invitations, to engaging guests through cutting-edge technologies like virtual reality, to real-time live streaming—plus all the tools that help keep a corporate event or conference alive even after it ends (social media, video content, online discussion groups, and more)... in short, almost every stage of an event is optimized or enhanced through digital technology.
This is, for sure, a huge advantage but, at the same time, it could be difficult to manage so many proposals: in this article we'll see together the must-have digital technology to organize breathtaking and unforgettable events!
3 unmissable technologies for a top quality event
Here are three essential technologies to make every event accessible, dynamic and succesful:
- Attendee registration and access management
- Live streaming of physical events
- App to connect exhibitors and visitors (for fairs)
Let’s see what they are and how to enable them, case by case.
Attendee registration and access management
If you are thinking about organizing an in-person event, of any kind, you will need to you'll need to coordinate invitations, accreditations and access to the event itself. It may seem trivial, but it’s actually one of the most important and demanding tasks—and, above all, a powerful calling card for your guests. Nothing is more frustrating than issues with the registration process or, worse, trouble getting into the event! On top of that, an efficient registration system reminds attendees of where and when the event takes place, helping them avoid wrong addresses or being late.
For this reason is essential to dispose of an automatic service of attendee registration connected with an app for the access management through badge with QR code. It’s no coincidence that at Superstudio Events these services are always included: we know just how delicate these phases of any event can be, and how essential it is to have digital technologies that help manage them effectively—not only for the guests, but also for all the staff working behind the scenes.
Live streaming of physical events
Popularized during the Covid era, event streaming has now become an integral part of many conferences, corporate conventions, and cultural events that aim to engage those who, for various reasons, can’t attend in person—but still don’t want to miss out. However, organizing a live stream is often easier said than done: you need to have the right right tools (cameras, microphones) and of video technicians, it's often necessary to manage the streaming on more channels simultaneously (Instagram, TikTok, YouTube…), responding to questions and comments in real time, and so on.
In short, a live stream is a team effort that’s best entrusted to professionals who will coordinate with the company’s designated contacts. At Superstudio Events, streaming is one of the most comprehensive digital services available, as it includes:
- A dedicated platform for streaming in a virtual theater and a multistream software to capture a single lead on different social channels
- The Instant recording of the event for distribution across communication channels
- Analytics on views and attendee participation
- Real-time chat
- Possibility to connect remote speakers via online meeting platforms such as Zoom, Microsoft Teams, Cisco Webex, and more
App to connect exhibitors and visitors (for fairs)
An essential service for those who are organizing a commercial (such as a fair) or consulting event is to offer a tool that facilitates communication between organizers (or more specifically, exhibitors, in the case of a trade show) and visitors. This kind of opportunity can truly make the difference between a highly successful event and one that falls short.
That's why Superstudio Events have two mobile app to facilitate this kind of communication:
- The app to to collect visitors contacts, directly connect to the Superstudio Events accreditation system, allows for automated lead capture by scanning the attendee's access QR code—eliminating the risk of losing contacts or manually transcribing business cards.
- The app to make visitor/exhibitor interact acts as a true web space available to each exhibitor, accessible via QR code. With this app, it is possible to:
- Directly interact with exhibitors through Whatsapp and/or social media links
- Access the exhibitor’s e-commerce platform and commercial contacts dell’espositore
- View and download promotional materials
The 3 Most Cutting-Edge Technologies to Amaze Your Event Guests
We've already explored the digital tools that can streamline event organization, simplify remote participation, and improve communication among attendees. But today innovation moves fast —and it also allows you to wow your guests with special effects, while unlocking previously unimaginable possibilities, such as those offered by virtual reality. Let’s take it step by step… here are three innovative technologies you can integrate into your physical events:
- Virtual and Augmented Reality
- 3D avatar and objects production
- Hologram creation
Virtual and Augmented Reality
It may sound futuristic, but virtual reality is already a technology available to the events world today, allowing creativity to run free through the creation of virtual environments that can be particularly useful at trade shows—for example, enabling exhibitors to showcase products still in the prototyping phase, display variants of items presented on-site, or visualize products in specific settings. That’s exactly what we did using Superstudio Events’ proprietary technology during the Superdesign Show at Milan Design Week: visitors were able to walk through fully furnished virtual rooms, get close to objects and furniture, and enjoy an immersive experience through virtual reality.
In the field of virtual reality, Superstudio Events can:
- Create interactive virtual showrooms to engage with products and content from the exhibitor or event organizer
- Design high-quality visual aesthetics thanks to the combined expertise of our in-house IT solutions team—specialized in fashion, art, and design—and our qualified technical partners;
- Provide VR headsets for immersive experiences, allowing visitors to explore products in virtual settings or embark on entirely new experiential journeys;
- Develop augmented reality applications, enabling 3D products to appear within real-world spaces, while also managing the full creative process and production of 3D content.
3D avatar production
Thanks to virtual reality, it’s also possible to create digital avatars, for example of event speakers, by scanning a person’s features and rendering them in 3D. This is a fun and creative use of 3D content production that is sure to surprise and entertain guests at any cutting-edge event!
For instance, at Superstudio’s venues, there's an Ephoto Hyperscan system that can digitize people and objects, creating a perfect digital twin.
Hologram creation
Finally—though no less intriguing—is hologram production. Holograms are three-dimensional projections that allow attendees to interact in a direct, playful, and engaging way with parts of the event, bringing lifelike representations of people or objects into the physical space.
This technology is still rarely used, mainly because the more refined applications remain costly. However, we’re beginning to see its first implementations in the events world… and it’s certainly something that leaves people speechless!
We’ve seen how technology offers countless applications in the events industry—enabling you not only to make your event smoother, more seamless, and enjoyable for guests and speakers but also to foster interaction among participants and even create fun, original moments of entertainment.
If you'd like to learn more and find the best solutions for your specific needs, get in touch with our consultants to explore all the services Superstudio Events offers to make your event truly unique!
