Superstudio came to life in 2000 thanks to Gisella Borioli and Flavio Lucchini and the transformation of a disused factory into a cultural hub that would become the center of one of Milan's liveliest neighborhoods, the Tortona Design District. In fact, in the same year, Superstudio Più hosted the first major design event that kicked off the widespread Fuorisalone phenomenon.
The format was revamped in 2015 with the debut of Superdesign Show, an authorial program that changed the rules of the event and established Superstudio internationally. Confirming this twenty-year-old tradition, the new project for 2026 carries on the legacy and amplifies it through new content and formats in districts that are still largely unexplored in the context of Design Week.
The new SUPERSTUDIO DESIGN project
Superstudio Design will offer the public at Milan Design Week 2026 a multifaceted experience spread across three venues – Superstudio Più, Superstudio Maxi and the new Superstudio Village – ciascuna caratterizzata da un’identità precisa e una curatela distinta.
Not only more space available for design, but a cultural offering multiplied by three thanks to the three different areas of research that will characterize each venue. A format with a global and contemporary vision, built on a consolidated international network of partnerships and collaborations.
SUPERSTUDIO PIÙ – SuperNova, international brands, and MOOOI's special project
SuperNova will bring together major design brands at Superstudio Più, in the heart of the Tortona Design District, along with immersive installations, site-specific interventions, independent pavilions, and special projects.
Among these will be MOOOI , which, twenty-five years after its debut in Milan at Superstudio Più, returns to its roots with a concept that reflects on the past while looking toward the future. With an essential, bright and colorful set design, the installation will reinterpret iconic pieces and showcase the brand's commitment to experimentation. Other major international brands, designers and global companies will participate in SuperNova bringing the indoor and outdoor spaces of Superstudio Più to life with custom projects and new visions of contemporary design.
SUPERSTUDIO MAXI – SuperCity, the city of the future and education in design
In the heart of Superstudio Maxi, SuperCity will be a large collective project featuring multiple exhibitors and perspectives: an ideal city where the boundaries between design, art, and architecture dissolve.
As part of this collaborative project, an installation curated by Giulio Cappellini presenterà diversi grandi brand del design disposti in un vero e proprio paesaggio urbano che vuole raccontare la città del futuro. In questo contesto, continua the collaboration with ICFF – International Contemporary Furniture Fair in New York continues, with a focus ondesign education for 2026..
SUPERSTUDIO VILLAGE – SuperPlayground, the village where you can discover the research and voices of tomorrow's design
The big news for Milan Design Week 2026 is the opening of a new space in the Bovisa district, Superstudio Village. This is where SuperPlayground will come to life, a program dedicated to young designers, emerging studios, and creative collectives. It's a fresh and experimental approach that aims to reconnect with the original spirit of Fuorisalone: offering spaces to those who explore new languages and imagine future scenarios.
Through an international Open Call, which has just concluded with more than 100 applications from more than 30 countries, Superstudio has made flexible exhibition spaces available to selected talents, confirming its belief inthe new generations. A concrete commitment to making Design Week more accessible.
A new project for the city and the future of design
Superstudio Design 2026 is a project that aims to promote the culture that originates in Milan through the creation of new creative districts, the development of new connections, greater opportunities for the younger generations, and accessibility for visitors. It is a system that does not merely host content, but aims to build a new map and an up-to-date model for Design Week that combines vision, quality, and openness. Three perspectives that come together in a single strategic objective: to contribute to the development of a design ecosystem that grows with Milan and strengthens its role on the world stage.
Superstudio is also working on upgrading its registration system to enable access to all venues using a single QR code and offering a transfer service connecting the three venues to create a dedicated transport network and an experience tailored to the locations and people involved.
Superstudio returns to Milan Design Week 2026 with a project that showcases international design and its many transformations in terms of aesthetics, research, and innovation.
