Superstudio has been hosting this yearly event in its venues with a strong appeal and communicative impact for more than twenty years, anticipating the progress of the world of design in its various forms. 

• CONTEMPORARY CREATIVITY 
  Superdesign Show is the place for showcasing international design advancements and productions, with each exhibitor displaying new items, prototypes, and original concepts. 
• INNOVATION and TECHONOLOGY 
  The exhibition features intelligent products, cutting-edge technology, robotics, furniture and accessories, increasingly autonomous modes of transportation, augmented reality, the virtual world, techno-design, previews and contemporary applications. 
• SUSTAINABILITY 
  You can find cutting-edge initiatives that promote ethical behavior, eco-friendly energy generation technologies and new designs for sustainable installations, as well as promotion and real-world assistance for content that takes sustainability into account. 
• QUALITY and RESEARCH 
  For each edition of the event, exhibitors are carefully chosen so as to draw in professionals and press who support design as a step forward for the current and future society. 
• WONDER and IMAGINATION
  The exhibition offers an emotional method of presenting design and includes experiential presentations, interactions with art, and site-specific installations.

These are the characteristics of Superdesign Show, the annual and authorial format developed by Superstudio to explore the future of design.
Each year, a new topic unites the international exhibitors and designers.
Via their research, they present innovations and quality between fusions of the traditional and the avant-garde, between industry and handicraft, between tradition and the future, and between simplicity and wonder.
A celebration of innovation, the "next" way of thinking, and the modern design language.
This is our tried-and-true recipe for a Milan Design Week filled with themed projects, museum installations, national pavilions, innovative businesses, start-ups, and fresh talent that have since the year 2000 enhanced the Superdesign Show each year.
To learn more on Superdesign Show, application and booking:
design@superstudioevents.com
Tel +39 02 42250195
www.superdesignshow.com