{"id":11858,"date":"2025-12-09T12:21:36","date_gmt":"2025-12-09T12:21:36","guid":{"rendered":"https:\/\/www.superstudioevents.com\/?post_type=notizie&#038;p=11858"},"modified":"2026-01-16T17:06:38","modified_gmt":"2026-01-16T17:06:38","slug":"superdigital-quanto-la-tecnologia-diventa-esperienza","status":"publish","type":"notizie","link":"https:\/\/www.superstudioevents.com\/en\/notizie\/superdigital-quanto-la-tecnologia-diventa-esperienza\/","title":{"rendered":"SuperDigital: when technology becomes experience"},"content":{"rendered":"<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-8f761849 wp-block-group-is-layout-flex\"><div class=\"wp-block-image\">\n<figure class=\"alignleft size-full is-resized\"><img decoding=\"async\" width=\"933\" height=\"649\" src=\"https:\/\/www.superstudioevents.com\/wp-content\/uploads\/2025\/12\/Pubblicita-TOCC-1.png\" alt=\"\" class=\"wp-image-11864\" style=\"width:315px;height:auto\" srcset=\"https:\/\/www.superstudioevents.com\/wp-content\/uploads\/2025\/12\/Pubblicita-TOCC-1.png 933w, https:\/\/www.superstudioevents.com\/wp-content\/uploads\/2025\/12\/Pubblicita-TOCC-1-300x209.png 300w, https:\/\/www.superstudioevents.com\/wp-content\/uploads\/2025\/12\/Pubblicita-TOCC-1-768x534.png 768w, https:\/\/www.superstudioevents.com\/wp-content\/uploads\/2025\/12\/Pubblicita-TOCC-1-18x12.png 18w\" sizes=\"(max-width: 933px) 100vw, 933px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><strong>Superstudio is one of the beneficiaries of the \u201cBando Tocc\u201d within the PNRR Mission 1 \u201cDigitization, Innovation, Competitiveness, Culture, and Tourism,\u201d Component 3 \u201cTourism and Culture 4.0,\u201d Area 3 \u201cCultural and Creative Industry 4.0.\u201d<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div>\n<\/blockquote>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">SuperDigital is not just a technological project: it is a laboratory of possibilities. A platform that brings together disciplines, languages, and visions, demonstrating once again how Superstudio continues to be a pioneer in experimenting with new forms of experience.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Superstudio has built an advanced metaverse ecosystem<\/strong>, a digital archipelago accessible through different technologies such as Unreal Engine, Virtual Reality, WebGL, and the latest Gaussian Splatting technique. This set of tools has made it possible to tackle a crucial challenge: finding the perfect balance between photorealism, performance, and accessibility. The evolution of the solutions adopted was guided by the goal of finding the right balance between photorealistic quality, performance, and content accessibility, especially in live and in-event contexts.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"681\" data-id=\"11859\" src=\"https:\/\/www.superstudioevents.com\/wp-content\/uploads\/2025\/12\/METAVERSO-1-1024x681.jpg\" alt=\"\" class=\"wp-image-11859\" srcset=\"https:\/\/www.superstudioevents.com\/wp-content\/uploads\/2025\/12\/METAVERSO-1-1024x681.jpg 1024w, https:\/\/www.superstudioevents.com\/wp-content\/uploads\/2025\/12\/METAVERSO-1-300x200.jpg 300w, https:\/\/www.superstudioevents.com\/wp-content\/uploads\/2025\/12\/METAVERSO-1-768x511.jpg 768w, https:\/\/www.superstudioevents.com\/wp-content\/uploads\/2025\/12\/METAVERSO-1-1536x1022.jpg 1536w, https:\/\/www.superstudioevents.com\/wp-content\/uploads\/2025\/12\/METAVERSO-1-2048x1362.jpg 2048w, https:\/\/www.superstudioevents.com\/wp-content\/uploads\/2025\/12\/METAVERSO-1-18x12.jpg 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"681\" data-id=\"11860\" src=\"https:\/\/www.superstudioevents.com\/wp-content\/uploads\/2025\/12\/METAVERSO-2-1-1024x681.jpg\" alt=\"\" class=\"wp-image-11860\" srcset=\"https:\/\/www.superstudioevents.com\/wp-content\/uploads\/2025\/12\/METAVERSO-2-1-1024x681.jpg 1024w, https:\/\/www.superstudioevents.com\/wp-content\/uploads\/2025\/12\/METAVERSO-2-1-300x200.jpg 300w, https:\/\/www.superstudioevents.com\/wp-content\/uploads\/2025\/12\/METAVERSO-2-1-768x511.jpg 768w, https:\/\/www.superstudioevents.com\/wp-content\/uploads\/2025\/12\/METAVERSO-2-1-1536x1022.jpg 1536w, https:\/\/www.superstudioevents.com\/wp-content\/uploads\/2025\/12\/METAVERSO-2-1-2048x1362.jpg 2048w, https:\/\/www.superstudioevents.com\/wp-content\/uploads\/2025\/12\/METAVERSO-2-1-18x12.jpg 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"11863\" src=\"https:\/\/www.superstudioevents.com\/wp-content\/uploads\/2025\/12\/FLA-1-1-1024x576.png\" alt=\"\" class=\"wp-image-11863\" srcset=\"https:\/\/www.superstudioevents.com\/wp-content\/uploads\/2025\/12\/FLA-1-1-1024x576.png 1024w, https:\/\/www.superstudioevents.com\/wp-content\/uploads\/2025\/12\/FLA-1-1-300x169.png 300w, https:\/\/www.superstudioevents.com\/wp-content\/uploads\/2025\/12\/FLA-1-1-768x432.png 768w, https:\/\/www.superstudioevents.com\/wp-content\/uploads\/2025\/12\/FLA-1-1-1536x864.png 1536w, https:\/\/www.superstudioevents.com\/wp-content\/uploads\/2025\/12\/FLA-1-1-18x10.png 18w, https:\/\/www.superstudioevents.com\/wp-content\/uploads\/2025\/12\/FLA-1-1.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"11861\" src=\"https:\/\/www.superstudioevents.com\/wp-content\/uploads\/2025\/12\/FLA-5-1-1024x576.png\" alt=\"\" class=\"wp-image-11861\" srcset=\"https:\/\/www.superstudioevents.com\/wp-content\/uploads\/2025\/12\/FLA-5-1-1024x576.png 1024w, https:\/\/www.superstudioevents.com\/wp-content\/uploads\/2025\/12\/FLA-5-1-300x169.png 300w, https:\/\/www.superstudioevents.com\/wp-content\/uploads\/2025\/12\/FLA-5-1-768x432.png 768w, https:\/\/www.superstudioevents.com\/wp-content\/uploads\/2025\/12\/FLA-5-1-1536x864.png 1536w, https:\/\/www.superstudioevents.com\/wp-content\/uploads\/2025\/12\/FLA-5-1-18x10.png 18w, https:\/\/www.superstudioevents.com\/wp-content\/uploads\/2025\/12\/FLA-5-1.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"624\" data-id=\"11862\" src=\"https:\/\/www.superstudioevents.com\/wp-content\/uploads\/2025\/12\/MARTE1-VR-1-1-1024x624.png\" alt=\"\" class=\"wp-image-11862\" srcset=\"https:\/\/www.superstudioevents.com\/wp-content\/uploads\/2025\/12\/MARTE1-VR-1-1-1024x624.png 1024w, https:\/\/www.superstudioevents.com\/wp-content\/uploads\/2025\/12\/MARTE1-VR-1-1-300x183.png 300w, https:\/\/www.superstudioevents.com\/wp-content\/uploads\/2025\/12\/MARTE1-VR-1-1-768x468.png 768w, https:\/\/www.superstudioevents.com\/wp-content\/uploads\/2025\/12\/MARTE1-VR-1-1-1536x935.png 1536w, https:\/\/www.superstudioevents.com\/wp-content\/uploads\/2025\/12\/MARTE1-VR-1-1-2048x1247.png 2048w, https:\/\/www.superstudioevents.com\/wp-content\/uploads\/2025\/12\/MARTE1-VR-1-1-18x12.png 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>As part of this journey, Virtual Reality opened a window onto another possible world<\/strong>: a Martian landscape, imagined together with a great contemporary artist. A visual narrative in which users were able to explore three cities in an imaginary future, deeply marked by the effects of climate change. A sensory journey combining aesthetics and awareness, engagement and reflection.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Unreal Engine, on the other hand, has created an interactive space designed for events<\/strong> , an environment in which technology responds to hand movements and transforms the viewer into the protagonist. Presented during Fuorisalone 2024, this environment brought together art, fashion, and design content in an experiential dimension that transcends the boundaries of physicality.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Finally, Gaussian Splatting has opened up a new frontier: environments that are perfectly navigable by browsers, extremely realistic, and surprisingly lightweight.<\/strong> A quiet but powerful revolution, capable of opening up new scenarios for museums, brands, cultural institutions, and creatives who want to take their work beyond the limits of physical space.<\/p>\n\n\n\n<div style=\"height:58px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">What if the future of digital experience is already here? SuperDigital invites us to discover it, experience after experience.<\/h2>","protected":false},"excerpt":{"rendered":"<p>SuperDigital non \u00e8 soltanto un progetto tecnologico: \u00e8 un laboratorio di possibilit\u00e0. Una piattaforma che mette in dialogo discipline, linguaggi e visioni, e che dimostra una volta di pi\u00f9 come Superstudio continui a essere un pioniere nella sperimentazione di nuove forme di esperienza. Superstudio ha costruito un ecosistema metaversale avanzato, un arcipelago digitale accessibile attraverso [&hellip;]<\/p>\n","protected":false},"featured_media":11860,"template":"","meta":{"_acf_changed":false},"categoria_notizie":[79],"data_notizia":[],"class_list":["post-11858","notizie","type-notizie","status-publish","has-post-thumbnail","hentry","categoria_notizie-innovazione"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SuperDigital: quanto la tecnologia diventa esperienza - Superstudio<\/title>\n<meta name=\"description\" content=\"E se il futuro dell\u2019esperienza digitale fosse gi\u00e0 qui? SuperDigital ci invita a scoprirlo, esperienza dopo esperienza.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.superstudioevents.com\/en\/notizie\/superdigital-quanto-la-tecnologia-diventa-esperienza\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SuperDigital: quanto la tecnologia diventa esperienza - Superstudio\" \/>\n<meta property=\"og:description\" content=\"E se il futuro dell\u2019esperienza digitale fosse gi\u00e0 qui? 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